Again, something I knew, but didn't think about it beyond just knowing it. In hindsight, it makes complete sense. Why can music and images convey such powerful ideas? Because they're wired into the same place that is the home to emotion. Good lyrics in the song? The neocortex gets involved. It's pretty much wonderful.
And - pretty much terrifying the way that a jingle can get worked into the brain and never leave:
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